WTF? - Scarf OOTD

Ok, I know I can't be completely alone here.  So you know that whole scarf trend?  Yeah, I love it too.  BUT, I can't ever get mine right.  I need a how to on scarf tying.  Is there a Scarves for Dummies book out yet?

Today's scarf I got on sale at Anthropologie.  It's such a great print but I wasn't sure what to wear with it.  When I saw the scarf online, the model was shown wearing it with a black and white striped top.  I'm not big on horizontal striped shirts, but I did have this cute tube dress and decided to give it a try today.

Here's my scarf experimentation (long, short, add jacket - not sure what the heck to do).

dress - American Eagle; scarf - Anthropologie Sevea; denim moto jacket - Juicy Couture; shoes - Preview via Nordstrom Rack

Don't mind my puppy there (he's the white blur of fur behind me).  The school bus arrived for my neighbor during our photo session and he had to make sure she got off ok.  Barking at the bus apparently gets the job done.  ;)
Have you embraced the scarf?  Care to share any tips or styling ideas?  I have accumulated quite a collection, but most I just have no idea what to do with.